Smrita M. Choubey started her career in healthcare investment banking, and realized that the American healthcare system had many systemic challenges preventing our society from being happy and healthy. She decided to use the knowledge she gained studying economics at the University of Chicago and getting her MBA at Columbia Business School, along with the healthcare and corporate strategy skills she gained from working at J.P. Morgan and American Express, to start an alternative healthcare company rooted in Ayurveda. She founded Veda Farms to grow, research and formulate plant-based alternatives to mass-marketed pharmaceuticals.

Dr. Bhaswati Bhattacharya, MD PhD MPH is one of the foremost minds in Ayurveda in the US. She is a Clinical Assistant Professor of Medicine at Weill Cornell Medical College, has degrees from Harvard, Columbia and UPenn, and is the world's only Fulbright Scholar to get a PhD in Ayurveda from Banaras Hindu University. With deep experience in the clinical study of Ayurvedic medicine, Dr. Bhaswati will be leading Veda Farms' efforts to grow, formulate and research powerful medicinal botanicals and ground authentic Ayurvedic knowledge in modern clinical science.

Spencer Belz is a lifelong wellness enthusiast and is deeply passionate about helping people get access to the care they need. Spencer started his wellness career at The Botanist, a multi-state dispensary network. There he facilitated over 2,000 private patient consultations, and was involved in all aspects of retail & wholesale operations, sales and marketing. Spencer will be applying his deep expertise in wellness to help the Veda Farms make the best decisions on what products are right for their unique needs.