Smrita Choubey started her career in healthcare investment banking, and realized that the American healthcare system had many systemic challenges preventing our society from being happy and healthy. She decided to use the knowledge she gained studying economics at the University of Chicago and getting her MBA at Columbia Business School, along with the healthcare and corporate strategy skills she gained from working at J.P. Morgan and American Express, to start an alternative healthcare company rooted in Ayurveda. She founded Veda Farms to grow, research and formulate plant-based alternatives to mass-marketed pharmaceuticals.

Dr. Bhaswati Bhattacharya is one of the foremost minds in Ayurveda in the US. She is a Clinical Assistant Professor of Medicine at Weill Cornell Medical College, has degrees from Harvard, Columbia and UPenn, and is the world's only Fulbright Scholar to get a PhD in Ayurveda from Banaras Hindu University. With deep experience in the clinical study of Ayurvedic medicine, Dr. Bhaswati will be leading Veda Farms' efforts to grow, formulate and research powerful medicinal botanicals and ground authentic Ayurvedic knowledge in modern clinical science.

Camila Celin is a 2-time Grammy-nominated artist focused on classical sarod and guitar, and is passionate about bringing the power of Vedic sound healing to NYC and beyond. Camila's sound alchemy will form the basis of advanced research on the effects of ancient raga music on agricultural crop growth. She is also the founder of RASA, a community of world-class musicians.